British CouncilBritish Council_ Sapient Nitro
The British Council commissioned Sapient to develop ideas for a new magazine to inspire overseas students to study in the UK. For this pitch level, I worked up editorial ideas and tone for the text, creating word counts for the writers to dovetail with the graphic design. It was an exciting project, from which emerged various approaches. Although it didn’t go through to the final stage, I’ve included an example of my favourite direction.