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Design - Call to quit - Birmingham Quitline

Stop-smoking campaign, men over 50

CALL TO QUIT | STOP SMOKING CAMPAIGN | BIRMINGHAM PCT »

This campaign highlighted the first city-wide quitline phone number. It included billboards, bus sides, newspapers and press launch 3D numbers. The target audience was men over 50, shown by research to have the most smoking-related health problems. The visuals needed to be comforting rather than lecturing, conveying a sense of promise. They reference gaming graphics and products from an earlier, less threatening era to which this target audience would relate.

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