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Design &

Design - Roundhouse

Roundhouse rebranding


My rebranding for the iconic London Arts Centre, commissioned by Thinkfarm: I developed a brand position, a new identity system, and templates for future communications programmes. The Roundhouse team wanted a mark that represented the 'experiential journey' on which the audience would embark once inside this unique space, with its edgy performances. When animated, movement could journey along the logo, and the pieces could be separated out and used as large graphic information 'coat-hangers'.