creative duel carriageway | graphic design | image making

Design &
Purpose

Design - What do you know?

Young people's contraception campaign

WHAT DO YOU KNOW | SEXUAL HEALTH AWARENESS CAMPAIGN »

This social marketing awareness campaign was aimed at three distinct age groups, from teenagers through to young adults. The series had cohesive styling, and appealed directly to the specified age groups. I came up with the various 'calls to action' while creating the visuals, and the two developed organically alongside each other. Evaluation showed that the storytelling quality of the black and white illustration, mixed with the graphic novel type, grabbed attention and drove traffic to the site.

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