creative duel carriageway | graphic design | image making

Design &
Purpose

WORK
PHILOSOPHY

If you want to commission me for a graphics project, then from your point of view false modesty is probably a bit of a time-waster. So ... experience has shown me what I do best, and luckily, clients seem to agree:

  1. 1 Coming up with lots of exciting initial ideas that can then be developed, so you don't have to know exactly what you want at the beginning.
  2. 2 Creating something fresh, energised and visually arresting. Experience, combined with trusting what feels right, works.
  3. 3 Learning all I can about the target audience to ensure the shoe (or boot) fits.
  4. 4 Incorporating original imagery or drawn type to distinguish visuals from the masses.
  5. 5 Putting content before style; yes, I am a designer, so it's important things look good, but not at the expense of function.
  6. 6 Suggesting titles or campaign calls for action, and helping to develop the overall editorial structure.
  7. 7 Organising and art-directing shoots, bringing things and people together, helping them smile, to get genuine and unposed images.
  8. 8 Having an overview of current trends and fostering successful, ongoing relationships with photographers, illustrators and retouchers.
  9. 9 Creating the overall 'look and feel' for a website. High production values go to work directly on the visitor's subconscious.
  10. 10 I have it on pretty good authority that I can make people laugh, so I can be usefully deployed in a variety of tricky situations. Of course, you'll be the final judge on that one.

Contact me if you want to know more, for a chat about your ideas or an upcoming project, or to give feedback on the site.

TEL: +44 (0)1594 837 636
EMAIL: alison@designandpurpose.com

Alison Eddy

CLIENTS
INCLUDE

BRANDING | CAMPAIGNS
MARKETING | WEBSITES

Birmingham City PCT
Brighton & Hove PCT
British Council
Colman Getty PR
Communication Workers' Union
CWDC
Dazed and Confused
Department of Health
Design Museum
Dr Foster Intelligence
Greenwich PCT
Health Development Agency
National Social Marketing Centre
NHS Choices
NHS Lifecheck
NHS Scotland
Oldham PCT
Roundhouse
Sheffield PCT
The Campaign Company
Thinkfarm
Tower Hamlets
Thurrock Council
Victim Support
Wiggins Teape
WWF

PUBLISHING | BOOKS
MAGAZINES | REPORTS

BBC Publications
Bloomsbury Press
Dorling Kindersley
Emap Metro
GE Publishing
Global Witness
HarperCollins
Little, Brown Books
Observer
Panos
Tatler
Vogue

VISITING LECTURER

Croydon Art College
BA (Hons.) Graphic
Design/Photography

NICE PEOPLE
HAVE SAID

"I'VE WORKED WITH MANY DESIGNERS OVER THE YEARS AND ALISON IS ONE OF THE BEST. SHE HAS THAT RARE COMBINATION OF BEING GREAT WITH WORDS AS WELL AS VISUALS, WHICH MAKES HER MARKETING CONCEPTS REALLY STAND OUT. SHE HAS A VERY INTELLIGENT APPROACH TO DESIGN, DOES HER RESEARCH, AND HER WORK TAPS INTO WHAT MAKES THE END USER TICK."

GITA MENDIS | CREATIVE DIRECTOR | DR FOSTER INTELLIGENCE

"ALISON IS BOTH SUCCINCT AND ENTHUSIASTIC WHEN DIRECTING A DESIGN PROJECT. HER CREATIVITY AND EXPERIENCE ALLOW COLLABORATORS LIKE MYSELF TO SHINE. WORKING IN CONJUNCTION WITH DESIGN AND PURPOSES' FINELY TUNED SKILL SET. THE END CLIENT ALWAYS GETS FANTASTIC RESULTS."

MATT KAY | DIRECTOR | K DIMENSION LTD | 3D CREATION