Choices and LifeCheck websites

I was the launch art editor of NHS Choices (www.nhs.uk) led by the Department of Health and Dr Foster, which quickly became the biggest health website in Europe, now with 40 millions users per week. I also art directed an award-winning programme aimed at people who are digitally excluded, creating the overarching idea led by user-centred design principles. After the launch I was commissioned to develop further ideas and the creation of an image library to ensure vital visual consistancy.