NOT THE Healthcare AwardsCambridge Health Network
The Cambridge Health Network’s NOT THE Healthcare Awards is the annual opportunity for the great and the good of the healthcare world to get together for a tongue-in-cheek “awards” ceremony.
Starting in 2013, the client was keen for the collateral to highlight that this was no run of the mill award ceremony. The bow tie graphic element, starts as traditional monochrome ‘black tie’ but becomes emblazoned with bold colour, to reflect the unique and unexpected stance of the event. The NOT THE in stencil, adds an air of irreverence. The colour palette, crop or angle is refreshed annually.
The graphic works across printed and email invitations, tri-folding brochure, large pull-up banners, and award certificates.