Roundhouse relaunch

London Arts Centre

ROUNDHOUSE RELAUNCH | Rebranding for the iconic London Arts Centre, commissioned by Thinkfarm agency, London. I developed a brand position, a new identity system, and templates for future communications programmes. The Roundhouse team wanted a mark that represented the ‘experiential journey’ on which the audience would embark once inside this unique space, with its edgy performances. When animated, movement could journey along the word mark, and also the pieces could be separated out and used as large graphic information ‘coat-hangers’ to create dynamic graphic displays.

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