Social Marketing

National Health Service

The Good drinking Guide / Brighton – when you know the last thing your demographic will respond to is a lecture. So instead I created and illustrated a pull-out that makes no attempt to berate their behaviour, but humorously tracks what is happening in their bodies as they do it. Knowledge is everything. Encapsulated in a discreet pocket sized ‘Z’ card.

Local Heroes / NHS Tower Hamlets – Campaign to divert people from going to A&E unnecessarily. Elevating pharmacists as powerful health advocates – local heroes who will fight your corner. With a nod and gratitude towards Bollywood poster artwork. Campaign extended to take the message out to a local market place using familiar faces to host and engage with passers-by.

Kick-It / NHS – Various concepts for stop-smoking campaigns with a young male demographic.

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