Drawing, drawing and drawing some more. Or writing stories. That is how it started.

After ‘A’ levels, Foundation course and later, a degree in Graphic Design (B.A Hons), I worked as a successful designer and art director in London. A former art editor for a variety of leading publishing houses, I also worked for Vogue at Conde Nast. Whilst at Dr Foster, I pioneered the use of behaviour-led campaigns in the NHS, to make a genuine connection with a specific audience. In 2007, I was the launch art editor of NHS Choices (www.nhs.uk) and also art directed an award-winning programme aimed at people who are digitally excluded.

I’ve worked with many high-profile clients initiating concepts for magazine launches, rebranding the iconic Roundhouse art centre and have lectured and delivered projects for the Design Museum. Developing ideas and strategy to bring messages alive, with depth and a genuine desire to transform.

As a creative who writes, I have the tools to tell emotional stories or elevate the ordinary. I call them ‘visual conversations’. They can have the power to change narratives and bridge divides.  My background in editorial launches gives me a unique understanding of the importance of establishing a visual hierarchy of information to take the viewer by the hand.

Passionate about motivating young people, I have also been a visiting lecturer at London art colleges for over thirteen years, and led on ‘Social Marketing’ on the Journalism B.A course at UWE, Bristol. Currently a visiting lecturer at the HCA, Hereford. I also maintain my own art practise, and am currently working on a series of images as Giclee prints (available to buy from the ‘Shop’) and also printed onto birch ply called “Prop-Ups’.

I enjoy working remotely for clients in the UK, largely London and Bristol. Look forward to speaking with you.